Puh Po Wee - PPW - Cultural Mycologists At Work

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Puhpowee is a Potawatomi word that translates roughly to "the force that causes mushrooms to push up from the earth overnight." It speaks to the mysterious, unseen vitality that pulses beneath the surface-an energy of emergence, intuition, and transformation.

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Cultural

Mycologists

At work

Ideas, like mushrooms, wildly sprout from the fertile soil of creative minds,bringing forth a kaleidoscope of imagination.

keep scroling

Like hungry foragers, we eagerly pluck these ideas, nurturing and shaping them into creations and regenerative stories that spark imagination, shift perspectives and breathe life into the world around us.

keep scroling

Perceive with Depth

“See what’s needed. See what’s not allowed to be seen.” Read the field, not just the brief. Feel the fractures. Notice the silence. Spot the invisible architecture shaping everything.

Listen Like a Forest

“Tune into the unspoken.”
Absorb beyond language. Hear under the noise. Pick up on what the room’s pretending not to feel.

Craft as Ritual

“Make with care and maximum craft.” Approach all creation—whether strategy, storytelling, or structure—as sacred. Everything we touch becomes part of the culture we compost or cultivate.

Operate from Heart

“Do it with devotion, not decoration.” Let love be the technology. Vulnerability as strength. Presence as power. No performative purpose—just realness that regenerates.